The discount grocer that built its reputation on private-label bargains is still growing but no longer at the breakneck pace that defined its early years in Australia.
After years of double-digit increases that routinely outpaced its bigger rivals, Aldi’s calendar 2025 revenue growth slid to just under 5%. Regulatory filings show the retailer generated $13.94bn in sales for 2025, up 4.8% from $13.3bn in 2024.
The previous year’s turnover had climbed by more than 10% and the slowdown now looks abrupt.
Industry data indicates Aldi is ceding market share to Woolworths and Coles, particularly in higher-margin categories such as food, packaged groceries, beauty, snacks and beverages. Those segments have historically been core to Aldi’s value-led pitch, so losing ground there stings.
Profitability has taken a hit as well, with net profit dropping to $337.4m in 2025 from $417m in 2024. That 19% decline ranks as one of the retailer’s steepest profit falls in decades and shows pressure on both sales and margins.
Aldi’s once “runaway” trajectory in Australia now looks more mature, as entrenched incumbents Woolworths and Coles outpace market growth and claw back share. Competitive intensity around everyday essentials and discretionary grocery lines is reshaping shopper habits, leaving Aldi to navigate a tougher landscape than the one it dominated after entering the market in 2001.
