The US-based group is introducing its MainStay Suites brand to the Australian market in response to rising demand for longer stays. In collaboration with one of the country’s pioneers in serviced apartments, the partnership will convert and rebrand seven properties across three states. This approach is designed to serve mobile workers, relocating families and guests seeking extended stays. The project addresses a gap between hotel stays and apartment rentals, particularly in areas outside of major cities.
Demand for extended stays is increasing due to infrastructure projects, corporate mobility and fly-in fly-out work cycles. While short-stay hotels dominate inner-city areas, regional and suburban markets have growing needs for accommodation solutions that combine convenience and comfort over longer periods. Guests will also gain access to Choice Hotels’ global network and loyalty platform, which includes more than 7,100 properties worldwide.
Extended STAY Australasia will oversee day-to-day hotel operations. Choice Hotels will focus on branding, loyalty program support and connecting the properties to its international network. The initial rollout of seven rebranded properties marks the beginning of a broader growth plan, with both companies intending to convert more serviced apartments and similar buildings in regional centres. This strategy helps avoid significant construction costs and allows for a fast response to market demand. Accommodation options will range from five-night stays to more than a month, with a consistent experience across all locations.
This long-stay model is attracting attention as an alternative to traditional hotels and informal short-term rentals. With Australia preparing for major infrastructure events like the 2032 Brisbane Olympics, industry experts note that professional extended stay options remain limited. By bringing a globally recognised brand to this space, the partnership aims to raise standards and meet previously unmet demand from domestic and international travellers.
