The change is intended to keep pace with strong competition in the streaming sector while offsetting rising production and licensing costs. However, it could prompt budget-conscious viewers to reassess their streaming subscriptions.
Streaming services in Australia now cost over $130 per month when bundled with ads, and ad-free plans can surpass $220. Despite the rising prices, platforms such as Netflix, Stan and Disney+ remain among the most valued by viewers due to their consistently strong content libraries that many believe justify the cost.
A report from an entertainment data firm shows that while demand remains highest for established platforms, newer services like Binge are gaining popularity by using artificial intelligence to tailor their offers. Some users are paying significantly less than standard rates, with one deal offering 12 months for just $48, which is well below the usual charge.
The broader industry focus is not only on attracting new viewers but also on retaining existing ones by offering popular new releases and beloved classics. Some platforms are revamping their services entirely. BritBox, for example, recently changed its pricing and content selection after collecting direct feedback from users, showing that providers must remain adaptable to secure their place in a crowded market.
