Qantas runs Australia’s most heavily used frequent flyer scheme and is doubling status credits, not points, on eligible bookings. Status credits are the metric that determines whether a member moves up through the programme’s tiers and unlocks benefits such as priority services and lounge access.
The offer applies for a week on flights within Australia and across the Tasman to New Zealand, giving a clear window for travellers to plan. Earlier in the year Qantas used the same promotion but broadened it to cover long-haul international routes as well.
The airline is dealing with a tricky demand environment shaped by geopolitics and costs. Conflict in the Middle East has made some customers push back or rethink travel plans, particularly where routes connect through that region.
Higher aviation fuel prices are feeding directly into airfares, which helps revenue but also risks scaring off marginal travellers. Qantas is picking up business as major Gulf-based rivals trim services between Australia and Europe, meaning fewer competing seats and a more captive market.
The combination of weaker sentiment, higher prices and lower competition makes loyalty-driven promotions a strategic lever rather than a simple marketing gimmick.
