This new valuation was established through a secondary share sale managed by MA Financial, with shares priced at $US37.50 each. The demand reflected growing confidence in Rokt’s future, though it also sparked discussion about the IPO’s timing and how much more value the company could capture before going public.
Founded in Sydney in 2012, Rokt develops e-commerce tools that help large businesses including travel, payments and retail brands offer personalised upsells to customers during online purchases. Now headquartered in New York, the company has long aimed for a US listing but delayed its plans during a broader downturn in public markets. As market conditions improve, its IPO plans appear to be back on track.
Through MA Financial’s deal, the secondary offering attracted strong demand, pushing Rokt’s estimated valuation to $US7.9 billion. Revenue projections for the year ending August 2025 stand at $US743 million, which reflects a growth rate of 48%. EBITDA is expected to reach $US100 million, with profit margins holding steady at about 43%. Investors entering at the current price point could see returns of 30.7% or up to 69.8%, depending on how the stock performs once public.
What makes Rokt stand out among startups preparing to go public is its consistent profitability. The company is not only expanding quickly, it is also operating in the black. That makes it an outlier in a market still cautious after high-profile tech listings failed to meet expectations. With other firms like Stripe and Canva also looking to list in the US, Rokt could benefit from this renewed wave of investor interest if positive market conditions persist.
