Securing a graduate position at one of the Big Four consulting firms is more challenging than ever, as tens of thousands of candidates compete for a small number of roles. In 2025, Deloitte received over 38,000 applications but hired only 730 graduates. That translates to an acceptance rate of just 1.9%. While technical qualifications remain essential, hiring managers say the real difference makers are soft skills like communication, adaptability and resilience under pressure.
The graduate job market has become increasingly competitive in recent years due to a slowdown in economic growth and a 15% drop in available entry-level positions. Even so, demand for roles at firms such as Deloitte, KPMG, PwC and EY remains high, given their reputation for launching long-term careers. Although technological tools have enhanced recruitment processes, these firms still rely on multi-stage evaluations including psychometric tests, group exercises and interviews to assess thousands of applicants.
Education continues to play a key role, with many successful candidates holding degrees in fields such as data science or commerce. However, recruiters place growing emphasis on well-rounded individuals with strong interpersonal qualities. One data analytics graduate landed a role not just because of her academic background, but also her experience in theatre, which helped her develop quick thinking and composure under pressure.
As artificial intelligence becomes more embedded in both recruitment and consulting practices, firms are prioritising capabilities that machines cannot replicate. Skills such as critical thinking, teamwork and cultural awareness are now vital. Emotional intelligence and curiosity have become especially important when working with a broad range of clients or navigating unpredictable projects.
HR leaders say they are moving away from hiring people who simply fit the existing company culture. Instead, they are seeking individuals who can contribute new ideas and perspectives. Personal experience outside the classroom - including travel, retail work and community involvement - is viewed as increasingly relevant. Applicants are urged to showcase moments where they demonstrated leadership, effective communication or persistence under pressure.
Adding to the challenge, a large number of graduate roles are filled through internship programs called vacationer programs. These are often as competitive as graduate positions themselves, with some offering just a 2% chance of success. Still, career advisers suggest students look for ways to gain experience, such as arranging their own unpaid internships during university breaks or engaging in volunteering.
Despite the high volume of applicants, the Big Four continue to offer hundreds of graduate roles each year. In 2025, EY hired 595 graduates and KPMG employed 637. Although the competition grows fiercer, candidates who focus on strengthening their soft skills and gaining real-world experience can still stand out.
