KIIS FM’s breakfast slot, which once featured the high-profile duo until their fiery on-air clash on February 20, now holds just an 8.2% share of listeners between 5.30am and 9am, according to fresh GfK figures. That marks a steep 3.5 percentage point slide from the previous survey, which still partially reflected the pair’s final weeks on air.
Audience share had regularly sat between 13 and 15% during 2025, showing how sharply the numbers have turned. The drop poses a serious challenge for ARN as it tries to keep the crucial breakfast audience engaged without its biggest drawcards.
Listener losses are brutal in real terms. GfK’s data shows KIIS FM has shed about 132,000 breakfast listeners since the duo’s departure, roughly 20% of its audience in that slot.
The decline is not limited to a niche group, given breakfast is the most commercially valuable part of the radio day. Competing stations are direct beneficiaries.
Gold 101.7, Triple M, Nova and smoothfm all gained breakfast listeners in survey three, indicating many former KIIS FM fans have not tuned out of radio altogether but simply retuned their dials.
