PGIM to invest $1.2b in Melbourne data hub

A $1.2 billion push by a global funds manager to build a major data centre campus in Melbourne’s west aims to tap surging digital demand but also raises fresh questions about power use, land supply and how fast the city can scale critical infrastructure.
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The real estate arm of a large New York-listed asset manager has bought a 20.7-hectare block in Truganina, paying about $8 million per hectare, or roughly $165.6 million in total, as Melbourne leans into its role as a fast-growing data hub. This site will become the group’s first data centre campus in Victoria and fits into its dedicated global data centre fund, which is already worth about $US2 billion (around $2.8 billion) and has a development pipeline of more than 400 megawatts across the Asia-Pacific region.

The plan is to deploy around $1.2 billion into the first stage of the Truganina project, with the initial build expected to deliver about 80 megawatts of capacity, while the firm also works through due diligence on a second separate site closer to Melbourne’s CBD. To speed things up, the company has applied to the Victorian government’s Development Facilitation Program, a pathway that allows major data centre projects above $20 million in metropolitan areas to bypass standard council processes in favour of a faster, centralised approval track.

At the same time, Victoria seems to be positioning itself as a data centre-friendly state even though it currently hosts only about two thirds as many facilities as neighbouring New South Wales. The state government has committed $5.5 million to a Sustainable Data Centre Action Plan and a further $8.1 million to training office-based workers in artificial intelligence, which signals a broader strategy to attract digital infrastructure investment without adding new industry-specific regulations.

All of this is part of a bigger shift where Melbourne increasingly looks like a prime location for large-scale digital infrastructure, particularly for cloud and AI workloads that need reliable power and large, well-connected sites. The city appears to offer more available land and energy options than some competing markets, and other groups are already circling. One Singapore-based asset manager, for instance, is working on a proposed $10 billion data hub in Morwell in the Gippsland renewable energy zone. If power availability, planning approvals and sustainability expectations all align, Victoria seems ready to become a key node in the region’s next wave of data centre growth.

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