Nine Entertainment, the $1.5 billion owner of Stan, Nine Network and major newspapers, has put an early multi‑year extension proposal to the Premier League. The offer was presented at a broadcaster workshop in the UK in late May as Nine tries to secure core sports rights into the 2030s.
A small Nine delegation attended the three‑day event in the English countryside, where broadcasters exchanged ideas about coverage, formats and fan engagement. Nine is keeping quiet publicly, declining to comment on the approach or its broader strategy.
The workshop took place at Soho Farmhouse, a high‑end rural venue that blended dealmaking with hospitality touches including a magician performance and mini‑golf for attendees. Industry sources suggest the gathering allowed major broadcasters and streamers to position themselves early ahead of any formal Premier League rights process in Australia.
Nine’s decision to pitch an extension there signals how aggressively it values live football within its Stan Sport portfolio, which also carries rugby and tennis. Competition for premium sports rights is pushing media groups to start negotiations earlier and in less formal settings.
