Super Retail Group has used its investor day to outline a fresh five-year roadmap that leans heavily on physical expansion across its brand portfolio. The retailer wants a larger slice of its roughly $65 billion addressable market, which spans automotive parts, sporting goods and outdoor recreation.
Management is targeting more than 900 stores by 2031, with the extra locations aimed at filling gaps in its network rather than blanket saturation. Regional Australia sits at the centre of that push, with the company highlighting these areas as underrepresented in its current footprint.
The plan calls for Supercheap Auto to add more outlets, Rebel to pivot its growth focus towards regional centres and BCF to continue its store rollout in key lifestyle corridors. Macpac sits slightly apart, with the strategy emphasising brand awareness and reach rather than pure store count, though its presence is expected to widen alongside the rest of the group.
Expansion is being funded through existing capital expenditure budgets, which means no separate capital raising for the growth programme. On top of the store rollout, Super Retail Group is running its “Ignite” investment initiative, designed to rework systems and processes across the business.
Ignite is expected to deliver around $75 million in annualised cost savings by the 2029 financial year, giving the group more room to invest in growth categories and price competitiveness. The broader programme carries a project cost of roughly $30 million per year over three years, making it a sizeable but time-bound investment in technology and operations.
Executives frame the transformation as a deliberate trade-off, accepting higher near-term spending to lock in a long-term cost advantage and more efficient store network. That combination of new locations in regional markets and lower structural costs forms the backbone of Super Retail Group’s next phase of growth.
