The third-ranked free-to-air broadcaster faces a tough advertising climate, even with major entertainment brands such as MasterChef Australia, Australian Survivor and Big Brother.
Network Ten’s latest accounts, lodged with the corporate regulator, show revenue of $464 million in the 12 months to December, representing 6.4% growth on the prior year. Despite that lift in sales, the broadcaster recorded an $84 million loss for the period as it continued to chase profitability.
The accounts reveal a clear trend of narrowing losses, after the network booked a $162 million loss in 2024 and a $322 million loss in 2023. Executives are banking on a combination of cost cuts and incremental revenue growth to gradually repair the balance sheet.
Programming changes in 2025 highlight how aggressive those cost moves have become, with the cancellation of The Project marking the end of a 16-year run for the nightly news and current affairs format. The show was produced by Roving Enterprises, the production company behind much of Ten’s talk and panel output over the past decade and a half.
Ending such an established brand shows a willingness to sacrifice legacy programmes to free up budget and schedule space. Long-standing franchises are vulnerable when advertising markets tighten and audience behaviour shifts toward streaming platforms.
