Property platform Domain is pushing deeper into immersive technology, rolling out Matterport-powered 3D tours that aim to feel like walking through a real open home. The business wants digital inspections to move beyond static photography and basic floor plans toward a more lifelike sense of space. Executives describe the goal as creating an “always open” home, available at any hour buyers choose to browse.
Consumer expectations are shifting sharply in how people discover, inspect and compare homes online. Domain sees buyers and renters increasingly expecting the same depth of experience from property apps as they get from leading retail and entertainment platforms. Matterport’s 3D capture technology lets users pan, zoom and move room to room, helping them understand layout and scale in a way flat images cannot match.
Rising standards in one corner of the digital economy are influencing behaviour in property search more broadly. Domain argues that once any app or website “over-delivers” on experience, users carry that new benchmark into every other category they use. That dynamic puts pressure on property marketplaces to invest in visualisation tools, user interface design and always-available content. Immersive inspection features could rapidly shift from being a differentiator to an expected baseline for serious players in the property listings market.
