The retailer plans to install these chargers at dozens of locations over two years, aiming to catch customers while they shop rather than compete with dedicated charging forecourts.
The rollout is being delivered through a new partnership with Evie Networks, a specialist in public fast-charging infrastructure across Australia. Both companies are targeting growing EV uptake, which is tightening demand for reliable, accessible chargers in busy urban and suburban areas.
Coles wants shoppers to plug in while grabbing groceries, setting charge times to roughly match a standard supermarket visit. The strategy is to fold EV charging into everyday routines rather than treat it as a separate errand.
Evie Networks brings its existing network and fast-charging technology to the deal, which helps Coles sidestep the cost and complexity of building and running chargers alone. Shoppers will be able to park, connect and charge at higher speeds than typical home wall units, making a meaningful top-up possible in a single grocery run.
Coles presents the move as both a customer convenience play and an energy initiative, saying it supports a more accessible charging network nationwide. For EV owners, the appeal is one stop, two jobs done.
Coles sees EV charging as a new loyalty lever. The supermarket is betting that drivers who can reliably charge while shopping will be more likely to choose its stores over rivals.
Evie Networks in turn secures high-traffic sites that can anchor its network as EV adoption accelerates further. Everyday retail locations are becoming part of the country’s charging backbone, turning a weekly grocery trip into a key moment in the energy transition.
