Target has joined Uber Eats, making more than 25,000 products available for on-demand delivery from 20 stores in high-demand locations, SmartCompany reported. The range covers fashion, homewares, beauty products, toys, baby items and everyday essentials, with deliveries from participating stores expected within an hour.
The launch coincides with the Christmas shopping season and will expand to more stores nationally in the new year. Product prices match in-store rates, including current discounts, though service and delivery fees apply.
Orders above $60 qualify for free delivery, while orders under that threshold attract a $4.99 delivery fee, lower than Target's standard online flat rate of $9. Uber also charges a service fee calculated at 15% of the order subtotal, typically landing between $3.99 and $7.99, Yahoo Finance reported.
Bernard Wilson, chief customer officer for Kmart and Target, said customer demand for ease and flexibility is driving the company's effort to develop an online offer shaped around shoppers' schedules. He said the partnership enables Target to fulfil a broad range of on-demand shopping needs, from last-minute gifts or event outfits to children's essentials and homewares, and complements rather than replaces existing channels including Target's own website and click and collect. Wilson told Yahoo Finance that a Kmart presence on Uber Eats is not currently planned.
Target is owned by Wesfarmers, which also owns Kmart and Bunnings. Other non-food retailers already on Uber Eats in Australia include Officeworks, Bunnings, Priceline, EB Games and Petbarn, alongside grocery deliveries from Coles. Bunnings joined the platform during this year, putting more than 30,000 products on the service.
Shoppers at the 20 initial participating stores can order through Uber Eats for delivery within approximately an hour, paying the same prices as in-store plus a $4.99 delivery fee on orders under $60 and a service fee of $3.99 to $7.99 in most cases. Customers at stores not yet part of the platform will need to wait for the national rollout planned for the new year.
Reporting: SmartCompany, Business News Australia, Yahoo Finance, Yahoo Finance
Written by Pick & Scroll News from the reporting and documents linked above.
