OpenAI has launched a beta feature called Business Hub within ChatGPT, allowing businesses to claim their listing, manage their information and view engagement data, SmartCompany reported. The feature is accessible to businesses in regions where ChatGPT is available, which includes Australia.
To claim a listing, businesses must go through a verification process via the Business Hub inside ChatGPT. After verification, businesses can update their details and add self-service product feeds that include pricing and availability information. Shopify merchants can claim through the Business Hub or through Shopify admin, and eligible products may already appear in ChatGPT via Shopify's Catalog feature.
Verified businesses will receive aggregated data covering the number of times their business is mentioned in ChatGPT and the volume of website clicks generated from those interactions. Businesses will also be able to see common themes or topics from conversations in which they are mentioned. Engagement data will only be made available once certain minimum conversation or interaction volumes are reached, and individual user conversations in ChatGPT will not be shared with businesses.
OpenAI Enterprise customers and advertisers can complete the claiming process with assistance from their OpenAI representative rather than through the standard self-service path. Businesses that build agents within ChatGPT will have the option to sponsor those agents and serve ChatGPT ads. Business Agents, a separate feature letting companies field customer questions using their own supplied information, will at launch be limited to US-based e-commerce and online service businesses that meet eligibility criteria.
OpenAI said the new business product suite is designed so that businesses have more avenues to reach people at the point where those people are weighing up options and making decisions. The company characterised the launch as an early step in drawing businesses further into ChatGPT, noting it is beginning from the ground up with correct business information, practical insights and discussions that support informed decision-making by users. OpenAI said its longer-term plan is to roll out Businesses in ChatGPT and Business Agents across more markets and categories, and to develop tooling for organisations whose requirements are more complex.
Australian businesses that register and verify through the Business Hub will gain access to aggregated data covering how often ChatGPT mentions them and the volume of user click-throughs to their website. The Business Agents feature, which could enable direct customer interaction via ChatGPT, is not yet available to Australian businesses and is currently limited to eligible US-based e-commerce and online service operators.
Reporting: SmartCompany
Written by Pick & Scroll News from the reporting and documents linked above.
