Coles removed Sara Lee's one-litre ice cream tubs from its shelves, meaning both of Australia's two largest supermarket chains no longer carry the range, The Nightly reported. Woolworths had stopped stocking the five-flavour range approximately two years earlier.
Coles is understood to have made the change following a standard review of its ice cream range, with customer preferences and shopping behaviour factored into the decision. Sara Lee's ice cream tubs remain available at IGA and independent retailers, and the brand's other frozen desserts continue to be stocked at major supermarkets.
Founded in Lisarow on the NSW Central Coast in 1971, Sara Lee is primarily associated with cheesecakes, pies, crumbles and other frozen desserts. The brand has had a presence in Australian homes for more than five decades.
Canstar's 2026 Most Satisfied Customers Awards found vanilla to be the top ice cream flavour pick for Australian consumers, with 27% of respondents selecting it. Cadbury rated highest for customer satisfaction in the ice cream tub category, ahead of Bulla, Connoisseur and Blue Ribbon. ALDI's Monarc Crowns rated highest in the ice cream multipack category.
Shoppers who want Sara Lee one-litre ice cream tubs can no longer purchase them at Coles or Woolworths and will need to visit IGA or independent retailers to find the product.
Reporting: The Nightly, 7NEWS
Written by Pick & Scroll News from the reporting and documents linked above.
